It Takes Two to Tango: How Ability and Morality Shape Consumers' Willingness to Refill and Reuse.

The waste problem in the U.S. has only intensified in recent years, first due to China's National Sword Policy and then to the COVID-19 pandemic. One solution to this problem is to encourage people to adopt pro-environmental behaviors such as opting for reusables and products with plastic-free alternate packaging. In this study, we employ the value-belief-norm theory to examine whether its proposed causal chain predicts consumers' willingness to use reusables and products with plastic-free alternate packaging. We also explore the moderating role of perceived behavior control, one of the strongest predictors of environmental behaviors. Our research provides support to the value-belief-norm theory in predicting behavioral willingness. The moderating role of perceived behavior control provides additional insight into the theoretical model and furnishes practical implications for strategic communication designed to encourage the adoption of reusables and alternative packaging.

Implementation of "Theory of Planned Behavior" on Hand Washing Behavior by the Elderly During the Covid-19 Pandemic

ESSENCE Hand washing is an easy and inexpensive way to prevent infection, one of which is to prevent the spread of SarsCov2. The purpose of this study was to analyze the influence of attitudes, subjective norms, and behavioral control on behavioral intentions to wash hands in the elderly during the covid 19 pandemic in the Telagasari Health Center work area in 2020. This study is a quantitative study with a cross-sectional approach and with an analytical descriptive method. using primary data obtained by filling out a questionnaire. The population of this study was the elderly aged 60-74 years, totaling 8920 in the working area of the Telagasari Health Center in 2020, and obtained a sample of 382 people were obtained by the stratified random sampling method. The results of data processing show that there is a significant effect between attitudes and intentions with a value of r = 0.419 and p = 0.000, there is a significant influence between subjective norms and intentions with a value of r = 0.419, p-value = 0.000 and there is a significant effect between behavioral control and intentions. with a value of r = 0.448 and p = 0.000. The conclusion is that there is an influence of attitudes, subjective norms, and behavioral control on behavioral intentions to wash hands in the elderly during the COVID-19 pandemic. Copyright © 2022, Anka Publishers. All rights reserved.

Anticipating Z-generation tourists' green hotel visit intention utilizing an extended theory of planned behavior.

Due to the effect COVID-19 epidemic, promoting green consumption is now a key marketing strategy in the hospitality and tourism industry. As it is vital green hotels predict their customers' visit intention, this study attempts to discover the factors affecting Taiwan's Z-generation tourists' green hotel visit intention using an extended theory of planned behavior [including personal moral norms (PMN) and environmental concern (EC)]. Data were gathered from 296 Z-generation tourists via an online survey, which was subsequently analyzed using partial least squares structural equation modeling. The results evidence that Z-generation tourists' attitude, subjective norms, (SN) and perceived behavioral control positively and significantly influence their green hotel visit intention, with attitude being the most significant factor. Moreover, the mediation model analysis indicates Z-generation tourists' attitude toward green hotels mediates the relationships between PMN, SN, EC, and visit intention. This study provides new insights into tourists' green hotel visit intention and emphasizes the importance of attitude in the formation of intention.

Factors influencing physician's behavioral intention to use Traditional Chinese Medicine to treat coronavirus disease 2019 based on the theory of planned behavior.

OBJECTIVE: To explore the factors influencing physicians' intentions to use Traditional Chinese Medicine (TCM) to treat coronavirus disease 2019 (COVID-19). METHODS: A cross-sectional, self-report online survey was conducted from March 16, 2020, to April 2, 2020, in China. Participants were recruited through convenience and snowball sampling. Data were collected by using a self-designed questionnaire based on the Theory of Planned Behavior. Structural equation modeling was used for data analysis. RESULTS: A total of 494 physicians were enrolled in this study. Overall, the model explained 75.4% and 75.5% of the total variance in intention and attitude, respectively. Specifically, attitudes (ß = 0.467, P < 0.001), past behavior (ß = 0.384, P < 0.05), subjective norms (SN) (ß = 0.177, P < 0.001), and perceived behavioral control (PBC) (ß = 0.133, P < 0.05) significantly affected physicians' intention to use TCM. Cognition (ß = 0.606, P < 0.001) and PBC (ß = 0.569, P < 0.01) significantly influenced physicians' attitudes toward using TCM. SN (ß = 0.064, P = 0.263) was not a factor affecting attitude. CONCLUSION: Physicians' intention to use TCM was significantly associated with attitude, past behavior, PBC, and SN. The findings may not only be useful for understanding the influencing factors and paths of physicians' intention to use TCM to treat COVID-19 but also provide a reference for health authorities and policymakers to promote physicians to utilize TCM.

Vaccination Intention and Behavior of the General Public in China: Cross-sectional Survey and Moderated Mediation Model Analysis.

BACKGROUND: Promoting vaccination and eliminating vaccine hesitancy are key measures for controlling vaccine-preventable diseases. OBJECTIVE: We aimed to understand the beliefs surrounding and drivers of vaccination behavior, and their relationships with and influence on vaccination intention and practices. METHODS: We conducted a web-based survey in 31 provinces in mainland China from May 24, 2021 to June 15, 2021, with questions pertaining to vaccination in 5 dimensions: attitude, subjective norms, perceived behavioral control, intention, and behavior. We performed hierarchical regression analysis and structural equation modeling based on the theory of planned behavior-in which, the variables attitude, subjective norms, and intention each affect the variable intention; the variable intention mediates the relationships of attitude and subjective norms with behavior, and the variable perceived behavioral control moderates the strength of this mediation-to test the validity of the theoretical framework. RESULTS: A total of 9924 participants, aged 18 to 59 years, were included in this study. Vaccination intention mediated the relationships of attitude and subjective norms with vaccination behavior. The indirect effect of attitude on vaccination behavior was 0.164 and that of subjective norms was 0.255, and the difference was statistically significant (P<.001). The moderated mediation analysis further indicated that perceived behavioral control would affect the mediation when used as moderator, and the interaction terms for attitude (ß=-0.052, P<.001) and subjective norms (ß=-0.028, P=.006) with perceived behavioral control were significant. CONCLUSIONS: Subjective norms have stronger positive influences on vaccination practices than attitudes. Perceived behavioral control, as a moderator, has a substitution relationship with attitudes and subjective norms and weakens their positive effects on vaccination behavior.

Assessing Consumers’ Intentions Towards Green Alternatives of Disposable Packaging: A Case Study in Beijing and Shanghai

China’s plastic pollution has gotten worse, especially during the COVID pandemic when the city’s lockdowns boosted the food takeout business. Although the government has made efforts in curbing the use of conventional single-use plastic packaging, the problem is still looming up in the critical time of building ecological civilization. The key to resolve the overwhelming usage of disposable plastic packaging lies in reduction, along with using green alternatives: biodegradable packaging and returnable containers. The study investigated consumers’ willingness to adopt new alternatives by applying the extended classical behavioral theory: the theory of planned behavior (TPB). The measurement scale, developed upon previous literature, gains validated reliability and validity after running confirmatory factory analysis (CFA) in SmartPLS. The study distributed 536 questionnaires online, targeting consumers from Beijing and Shanghai. 430 valid samples were collected and analyzed, with results showing that consumers’ perceived behavior control has strong and positive effect on their willingness to pay more to using biodegradable packaging and willingness to participate in the returnable container programs. The environmental attitude, social norms and past green behavior show less direct relationships with people’s adopting intentions. Their effects on the intentions are mediated by perceived behavior control disproportionately. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Research on the Impacts of the COVID-19 on Individual's Leisure Travel

This paper aims to study the impacts of the COVID-19 on individual's leisure travel preference, the influencing factors of leisure travel intention, and the influencing mechanism. A structural equation model based on the theory of planned behavior and benefit-risk analysis was carried out to study the influencing mechanism. The influencing mechanism of individual's perceived risks, perceived benefits, travel attitude, subjective norms, perceived behavior control, and leisure travel intention after the COVID-19 was analyzed. The impacts of individual's genders, age groups, and income levels were also excavated by One-Way ANOVA analysis and independent t-test. The fitting result of the structural equation model was acceptable (CMIN/DF is 1.902<3.000, RMSEA is 0.047<0.080). Results show that the perceived behavior control (0.391), attitude (0.608) and perceived benefits (0.296) have a direct positive effect on leisure travel intention. Subjective norms (0.621) have an indirect positive impact on leisure travel intention. Perceived risks (-0.081) have an indirect negative impact on leisure travel intention. The COVID-19 has a significant impact on individual's leisure travel preferences and characteristics. Road trips with family members will become more popular. The COVID-19 has a greater impact on people whose age is under 26 or between 41-50 years old, whose job is relatively unstable and have low-income. Those people perceive lower travel utility and higher obstacles, and have lower leisure travel intention. The result of this study can provide necessary data support for the recovery of tourism. © 2022, Editorial Department of China Journal of Highway and Transport. All right reserved.

Purchase intention towards dietary supplements during COVID-19 pandemic: Consumers’ perspective

The consumption of dietary supplements (DSs) has been steadily increasing in the wake of the COVID-19 outbreak in most countries. Consumer purchase intention towards DSs is expected to be of concern to many companies in the pharmaceutical industry. This study extends the Theory of Planned Behaviour by adding health consciousness and perceived price in the model to investigate its effect on consumer purchase intention towards DSs during the COVID-19 outbreak. A questionnaire-based survey was distributed via an online survey to 207 respondents. Results from multiple regression analysis revealed that consumer attitudes, subjective norms, perceived behavioural control, and health consciousness contributed significantly to purchase intention towards DSs. Perceived price did not have an impact on intention. Further investigation revealed that favourable attitudes towards DSs were the most important contributor towards purchasing DSs during the COVID-19 pandemic.

Child behavior problems during COVID-19: Associations with parent distress and child social-emotional skills.

The COVID-19 pandemic and associated government-mandated shutdowns disrupted schooling, socialization, and family life for school-aged children during spring 2020. These disruptions may have contributed to increased child behavior problems. Thus, we examined behavior problems in 247 children aged 7 to 9 years during Ohio's shutdown period. We investigated whether differences in parent-reported child behavior problems were associated with concurrent parent distress during spring 2020 and/or children's social-emotional skills measured via teacher-reports from the previous year (spring 2019). Parent distress significantly predicted behavior problems, such that more distressed parents also reported more child behavior problems. Child pre-pandemic peer social skills also significantly predicted behavior problems, such that more skilled children exhibited fewer behavior problems. There were no interaction effects between parent distress and children's social-emotional skills on child behavior problems. Further research is needed to understand how children's social-emotional skills impact their ability to cope during times of epidemiological crisis.

COVID-19 Pandemic Impact on Students Intention to Use E-Learning Among Malaysian Higher Education Institutions.

In the emergence of pandemic Coronavirus Disease (COVID-19), the delivery of education service becomes a global issue, and many traditional higher education institutes are shifting toward digital alternatives methods. E-learning is considered the most appropriate effective method of knowledge delivery to meet the current academic requirements. This study investigates the key determinants which influence the Intentions to use e-learning among students in higher education institutes in Malaysia due to the outbreak of the novel Covid-19 pandemic. The data were collected through structured questionnaires from students. The data were analyzed using the structural equation modeling using partial least squares (SEMPLS). The research findings revealed that Attitude, Subjective Norm, Perceived usefulness, and Perceived behavioral becomes a positive predictor of Intention to use e-learning. However, Subjective norms found no significant effect on Intention to use e-learning in the Malaysian context. It is due to the COVID-19 emergency that an individual must choose for the e-learning method disregarding their perceptions. Perceived ease of use and Perceived usefulness has a significant positive effect on attitude. These findings offer guidelines to educational institutes for the implementation of the e-learning system during unavoidable circumstances for the sustainable education system.

Information, control and health promotion in the Brazilian context of the pandemic.

This article discusses how preventive and promotional discourses have been incorporated by the Brazilian population in the context of the coronavirus pandemic. It analyzes materials posted on the internet and social after the first case of COVID 19-related death in Brazil that are related health promotion and COVID-19 aimed at orienting society's response to the pandemic. The analysis considers two key factors: the mismanagement of the pandemic by the Brazilian government and infodemic. There is complex use of scientific information with recommendations that focus on what people should do (intervention) and in transforming individuals' behaviors, based on an ideal model of healthy behaviors. Narratives aimed to delegate to the population and specific groups the task of taking care of themselves have been reinforced, removing from the State the responsibility to offer conditions for the population to address the situation. There is a sophistication of strategies that blame individual practices, personal organization and that are disconnected from the collective, especially for those who live in situation of extreme vulnerability. Concomitantly, there are also discourses based on notions of solidarity and renewed social connections, which are empowering and consistent with the practice of health promotion as it attributes meanings to the subjects and their ways of life. We conclude that greatest advocacy in the field of health promotion at this moment is political and could be directed toward reaffirming health promotion principles, supporting permanent mobilization against setbacks in the public sphere and defending a new, democratic, inclusive and collective vision of society.